Leasing today to a savvier, well informed prospect is challenging at best, but even more difficult is convincing our current residents that these renewal increases are actually worth it. How can we persuade them of the “added value” concept if we haven’t shown that value throughout their current lease term? Once the “honeymoon” is over, now real life issues begin to emerge. Promises made during that initial relationship phase are put to the test. Miscommunications, lack of compassion, or negative responses to emotional situations can become a harsh reality. Clearly everyone is stressed these days but to our residents, the onsite staff doesn’t have that luxury of lack of patience for the resident, because as they say, “I pay a lot of money to live here…and now you want more?!”
Jackie Ramstedt is a nationally renowned, requested repeat Motivational Keynote Speaker, National Trainer, Consultant, and Performance Coach who has more than 30 years’ experience in the multi-housing industry. She has spoken to thousands of industry professionals on a national level for the National Apartment Association, Multifamily Pro Annual Brainstorming Events, the Institute of Real Estate Management (IREM), National Affordable Housing conferences, and numerous state and local Associations, including various management and investment companies throughout the United States and Canada.
This is also Jackie’s 12th consecutive year speaking with the prestigious Apartment All Stars Team national tours specializing in customer service, resident retention, leasing and management solutions.